We Think Beyond Wealth

We prioritize the financial safety of your assets and family legacy to ensure responsible growth that enables effective wealth, estate and retirement planning.

We believe everybody deserves great financial services and we’ve built a community of clients that rely on our advice.  

Being part of one of the most awarded independent financial services firms in Canada has its perks. Echelon Wealth Partners provides our clients a strong platform of services without biased advice.  

Success starts with a plan. Click here to start your plan today.

We take the complex and make it straight forward.

Our core philosophy is to provide independent financial advice to our clients in a manner that provides a full range of services BEYOND WEALTH, to ensure every person has access to the right financial plan that fits with their life.

 

We work with each client to determine a disciplined strategy based on independent financial advice best practices, and your preferences and circumstances. Our investment plans are based on client goals, market conditions and client tolerance for risk and activity based on where you are in life.

 

We are from the community. Our clients are from our community. We focus on services that benefit our community.

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Our Services

Wealth Management

Portfolio Management

Wealth and Estate Planning

INSURANCE

Expertise & Experience Matters

Our Ottawa-based wealth management team, part of the venerable independent Canadian-owned and operated Echelon Wealth Partners firm, is client-focused, providing complex investment services in an accessible, easy-to-understand format to our community of investors.

Breaking into the investment industry in 1992 with Midland Walwyn Inc, Shelly Lairar became immersed in the world of investment as a sales assistant for 21 investment advisors. She continued her journey working as an investment advisor with Merrill Lynch & Co and BMO Nesbitt Burns Inc. before striking out on her own with partner Tom Gougeon in 2012 and joining Echelon Wealth Partners in 2016.

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Community Leaders Who Care

The standard of living in Ottawa is ranked one of the highest in Canada and the world. Our vibrant city boasts beautiful architecture, a bustling downtown core, and a diverse range of vibrant neighbourhoods. This is our community. We support our community.

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Our Team

Our team is an experienced group of investment professionals and risk management experts. We are a team of two senior advisor partners with with assistants in our Ottawa office. We provide customized service to over 100 families from high net worth, retired, young families and young professionals. We believe that everyone in our community deserves to receive the best financial advice, no matter their portfolio size.

Meet the Team

Photo of Shelly Lairar by Dave Chan

Shelly and Tom are active community leaders giving their time to causes important to their hearts. Shelly has been an Arnprior Volunteer Firefighter and spent five years on the Arnprior Regional Health Foundation Board.


Tom has a long history of supporting and volunteering his time in support of mental health initiatives. He served on the Board of Directors for Operation of Come Home for many years.

BEYOND WEALTH INSIGHTS

What is Beyond Wealth?

In its essence our core principle of Beyond Wealth, is not only our service promise to our clients but a philosophy of how to inform and educate our community on all aspects of financial intelligence. Our Beyond Wealth resources include what we find is the very best blogs, articles, research, case studies, videos and other content that can inform and educate our clients about making smart, socially responsible financial decisions in every part of their life.

22 Apr, 2024
The oil market has been interesting lately and, to the surprise of many, has been the biggest silent outperformer this year. There is no shortage of geopolitical events to choose from that’s leading to a higher risk premium in oil with Brent breaking $90, whether it’s the Houthis missile attacks in the Red Sea leading to a massive re-route of trade, Ukraine’s drone strikes on Russian refineries, and the latest escalation between Israel and Iran leading to some news outlets using WWIII as click bait-y headlines. Given the run-up in oil prices, Canadian oil equities have clearly benefitted from the much higher torque. But there is a layer of even better news: The Transmountain Expansion (TMX) continues to look to be in operation by May, which would lead to much better pricing on the Western Canadian Select (WCS). With the current setup for the oil markets, some key questions that we often get from investors are: How sustainable is the rally in Canadian energy names? To determine if the oil equities are overstretched, we can look at the debt-adjusted cash flow (DACF) multiples of the major integrated oil names and see how the valuation has shifted in light of the recent oil move. From Exhibit 1, the DACF multiples for the Canadian integrated have been fairly range-bound over the last year, also in line with WTI, which has been in the $70 - $85 range. As a starting point, we can infer that the valuations of the companies have been commensurate with the movements in the underlying oil price deck and in line with where the equities should trade in the cycle historically over the last couple of years. Typically, in the commodities cycle, higher prices are usually coupled with lower multiples as market participants will usually price in lower normalized prices and vice versa, so a cause of concern would be if valuation starts trending towards the 6.5x – 7.0x+ area if oil prices continue to stay in the upper bounds of the $70 - $90 range or higher.
16 Apr, 2024
The CAD vs USD exchange rate has certainly been on the move over the past few months, to the detriment of the loonie. After rising into year-end to finish 2023 at about 75 ½ cents, the CAD has fallen down close to 72 ½ cents. The CAD is trading near the lower end of its recent range. Ah, remember the days when the loonie was on par with the U.S. dollar? Disney trips felt cheap, cross-border shopping was all the rage, and oil carried an average price of $96/bbl. Huh, with oil moving from the $70s to the high $80s, that sure doesn't match a 72 ½ cent loonie. Are we no longer a petrol currency? Maybe a decade of underinvestment and uncertainty around takeaway infrastructure can change a currency's stripes. Or there are other factors that are bigger than the oil impact on our currency exchange with the almighty dollar.
08 Apr, 2024
Dividend investing is supposed to be easy. Find quality companies with long track records of paying or even increasing their dividends, buy some shares, collect your regular tax-advantaged payments over time and watch the share price go higher. Maybe in a strong bull market, dividend companies don’t rise as much, but they have better stability in down markets as most are lower beta than the overall market. Well, over the past year, the TSX has been up about 13% while the Dow Jones Canada Select Dividend Index (a good proxy for dividend investing) has been up 3%. Trailing in an upmarket is fine, but not by that much. The DJ Select Dividend Index was created in the late 1990s and this is only the fifth time that it has lagged the broader TSX by more than 10% on a trailing one-year basis. Interestingly, most of the previous occurrences coincided with brief periods when a non-bank became the largest weight in the TSX. In the late 90s, it was Nortel; in 2007, it was Encana, Potash, and Blackberry. The 10% threshold was almost reached in 2015 when Valeant became the biggest company in the TSX. And in 2019, it was Shopify.
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